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Whether you are in healthcare marketing, or any business to business industry that needs sales leads, the process of lead generation can seem overwhelming. The good news is the cycle is basically the same, regardless of the industry you are in. But where do you start? Once you understand your customer’s journey, you can give prospects the tools they need to make better decisions—including a purchase from you.

By developing campaign messages and initiating tactics that create awareness and generate interest, you can help drive the best results for your business. Cultivate, don’t force consideration—which should help your prospects to overcome objections and make decisions. You’ll then be in the perfect position to close the sale.