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A Few Words on Web Marketing
Whether you are in healthcare marketing, or any business to business industry that needs sales leads, the process of lead generation can seem overwhelming. The good news is the cycle is basically the same, regardless of the industry you are in. But where do you start? Once you understand your customer’s journey, you can give prospects the tools they need to make better decisions—including a purchase from you.
Worthwhile content ideas aren’t as elusive as you may think! People naturally exhibit strong emotional attachments to their health, and in fact, the third most popular thing people do online is search for healthcare content that meets their unique needs. So in an environment where content lies at the center of any effective inbound marketing strategy, here are three methods for deriving your next great content ideas.
Google Local, also referred to as Google My Business, is Google’s version of the Yellow Pages, only better. It is the map section and listings that you now see when you are conducting a local Google search, and it’s vital if you are a local business.
Social media has been widely adopted across many industries as a vital component of any well-rounded digital marketing strategy, and physicians are rapidly joining the ranks. In fact, a recent study found that over 70% of primary care physicians and oncologists are now using social media to read and disseminate health information.
The best modern-day hospital websites are not only marketing tools but also information sources and venerable gateways for patients and other visitors. That’s why hospital marketers are quickly moving away from the brand-centric approach, instead favoring website designs and structures that are all about providing the exact tools and information patients desire at exactly the right time.
Physicians must not remain silent and on the sidelines when it comes to reputation management. With a non-complicated strategy and minimal tech savvy, they can make their presence count. Meaningful change and increased positive perception can be realized by making a trio of factors—which we hereby call the “Three Cs of Physician Reputation Management”—the focal points of your reputation management strategy. Here’s what those C’s stand for.