by AFS Web | Jul 27, 2018 | Marketing
Whether you are in healthcare marketing, or any business to business industry that needs sales leads, the process of lead generation can seem overwhelming. The good news is the cycle is basically the same, regardless of the industry you are in. But where do you start?... by AFS Web | Jun 27, 2018 | Marketing
Healthcare Marketing ROI It seems that so much of the data out there on healthcare marketing tells one thing unequivocally: That digital marketing activities matter. And that’s fair enough, right? Afterall, we’ve all seen stats that say something like, “77% of all... by AFS Web | Jun 27, 2018 | Marketing
Even considering the many advances in digital marketing technology, a dominant brand is still an organization’s best and most valuable “asset.” Strong branding, after all, has the rare power to incite a fiercely loyal and outspoken following among consumers, as well... by AFS Web | Jun 27, 2018 | Marketing
It wasn’t long ago when the overwhelming expectation among retail experts was for traditional, “brick and mortar” retail to suffer an inevitable demise at the hands of e-commerce giants like Amazon, Wayfair, and Walmart, and the broad scope of smaller, specialty... by AFS Web | Jun 27, 2018 | Marketing
Although it tends to stir up controversy nowadays, the term “millennial” was never intended to make any waves. Rather, it was meant to describe a generation of younger consumers who, having grown up amidst a backdrop of technological innovation, globalization, and... by AFS Web | Feb 22, 2018 | Marketing
Years ago, it used to be that consumers just got too much e-mail. Today, though, rampant adoption and use of smartphones, apps, and social media have created an environment where, in addition to 120 or so e-mails, U.S. consumers also see an estimated 4,000-10,000...
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