by AFS Web | Jun 27, 2018 | Healthcare Marketing
There’s an insatiable need for consistent, quality healthcare content, and with a vast universe of topics at your disposal, part of the challenge is knowing where to start, and how to be proactive in finding topics that strike a chord with patients. So, what’s the... by AFS Web | Jun 27, 2018 | Healthcare Marketing
Today there is no other digital marketing tool that can contribute more to your marketing results than a great website. In the past couple of years, hospital websites have evolved from glorified online brochures and branding tools to robust marketing engines that,... by AFS Web | Jun 27, 2018 | Healthcare Marketing
Have you ever Googled your name or the name of your medical practice and observed the top-ranking search results? Well, it’s safe to say that your patients have. Recent estimates confirm that eight in 10 patients report searching online for health-related information,... by AFS Web | Jun 27, 2018 | Healthcare Marketing
It’s rather safe to say that physicians and healthcare practitioners earn more surnames, adjectives, and professional titles than those working in most any other industry. Aside from the traditional distinctions like MD, LPN, CNA, and PA, there are endless... by AFS Web | Jun 27, 2018 | Healthcare Marketing
If someone were to describe a process that involves gathering facts, pointed questions of patients and ultimately using the results to make a determination, you’d say it sounds a lot like a diagnosis, right? And for healthcare marketers, a patient persona, in many... by AFS Web | Jun 27, 2018 | Healthcare Marketing
For healthcare marketers in particular, one truly critical juncture in the new patient acquisition process is when a prospect agrees to share valuable information like their Email address. In doing so, said prospect moves deeper into what’s called the “sales funnel,”...
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