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Know the Facts about Marketing to Millennials

Although it tends to stir up controversy nowadays, the term “millennial” was never intended to make any waves. Rather, it was meant to describe a generation of younger consumers who, having grown up amidst a backdrop of technological innovation, globalization, and...

“Digital Saturation” and What it Means for Marketers

Years ago, it used to be that consumers just got too much e-mail. Today, though, rampant adoption and use of smartphones, apps, and social media have created an environment where, in addition to 120 or so e-mails, U.S. consumers also see an estimated 4,000-10,000...