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Top Priorities for Patient-Centric Marketing

Medical Marketing for Prioritizing Patients E-mail and search engine marketing. Social media and Web site optimization. Even big data and developing patient personas. More than just independent marketing functions, these activities and more, collectively, are part of...

3 Telling Stats on Healthcare Marketing ROI

Healthcare Marketing ROI It seems that so much of the data out there on healthcare marketing tells one thing unequivocally: That digital marketing activities matter. And that’s fair enough, right? Afterall, we’ve all seen stats that say something like, “77% of all...

The ABC’s of Branding

Even considering the many advances in digital marketing technology, a dominant brand is still an organization’s best and most valuable “asset.” Strong branding, after all, has the rare power to incite a fiercely loyal and outspoken following among consumers, as well...