by AFS Web | Jun 27, 2018 | Healthcare Marketing
Have you ever Googled your name or the name of your medical practice and observed the top-ranking search results? Well, it’s safe to say that your patients have. Recent estimates confirm that eight in 10 patients report searching online for health-related information,... by AFS Web | Jun 27, 2018 | Healthcare Marketing
It’s rather safe to say that physicians and healthcare practitioners earn more surnames, adjectives, and professional titles than those working in most any other industry. Aside from the traditional distinctions like MD, LPN, CNA, and PA, there are endless... by AFS Web | Jun 27, 2018 | Healthcare Marketing
If someone were to describe a process that involves gathering facts, pointed questions of patients and ultimately using the results to make a determination, you’d say it sounds a lot like a diagnosis, right? And for healthcare marketers, a patient persona, in many... by AFS Web | Jun 27, 2018 | SEO / SEM / PPC
Especially in an age of high-tech websites, mobile apps, and rapidly advancing social media strategies, most marketers, be it in healthcare or any industry, are surprised to hear that the digital marketing medium with the highest return on investment (ROI) isn’t any... by AFS Web | Jun 27, 2018 | Healthcare Marketing
For healthcare marketers in particular, one truly critical juncture in the new patient acquisition process is when a prospect agrees to share valuable information like their Email address. In doing so, said prospect moves deeper into what’s called the “sales funnel,”...
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