by AFS Web | Jun 27, 2018 | Healthcare Marketing
It’s rather safe to say that physicians and healthcare practitioners earn more surnames, adjectives, and professional titles than those working in most any other industry. Aside from the traditional distinctions like MD, LPN, CNA, and PA, there are endless... by AFS Web | Jun 27, 2018 | Healthcare Marketing
If someone were to describe a process that involves gathering facts, pointed questions of patients and ultimately using the results to make a determination, you’d say it sounds a lot like a diagnosis, right? And for healthcare marketers, a patient persona, in many... by AFS Web | Jun 27, 2018 | SEO / SEM / PPC
Especially in an age of high-tech websites, mobile apps, and rapidly advancing social media strategies, most marketers, be it in healthcare or any industry, are surprised to hear that the digital marketing medium with the highest return on investment (ROI) isn’t any... by AFS Web | Jun 27, 2018 | Healthcare Marketing
For healthcare marketers in particular, one truly critical juncture in the new patient acquisition process is when a prospect agrees to share valuable information like their Email address. In doing so, said prospect moves deeper into what’s called the “sales funnel,”... by AFS Web | Jun 27, 2018 | Healthcare Marketing
Today, even consumers of healthcare services are being influenced by the Disney’s and Amazons of the world, and as a result, expectations are shifting higher all the time. Case in point: Did you know that as many as 96 percent of dissatisfied patients cite...
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